Case Study 001: Montelupo Italian Market
In this case study, turnedTABLES will take a quick look at Montelupo’s digital footprint, and what they’re doing right (they’re not a turnedTABLES customer, we just think they’re crushing it).
Website
Montelupo’s website (https://www.montelupo.co/) is information-rich and easy to navigate. They’ve got a clear Menu page with all the dishes on the page and not buried in a PDF requiring a download. The Home page has easy-to-find location and hours information (you’d be surprised how often that’s not the case). They’ve also got a simple newsletter sign-up form on the bottom of the page, which is most cost-effective way to market to your most important customers, your returning customers. They’ve also smartly integrated two key external services on their website, Square for online ordering, and Resy for reservations.
Partially relying on external services for your restaurant’s techincal needs is smart, as long as they play nicely with your website and, more importantly, your website remains the source of truth of your brand and menu. No notes: 10/10.
Google Business Profile
It’s almost the platonic ideal of a restaurant’s Google Business Profile. It’s got the correct website address. It’s got the correct address, hours, and phone number. It links to an up-to-date menu on Montelupo’s Square page. But it’s not claimed by the business owner, which makes it vulnerable to public edits which can sometimes be used to point to spam sites or post fake business hours, among other bad guy tactics. But overall: 9/10.
Facebook Business Page
Yeah, maybe it’s just Millennials (me included) and Boomers on Facebook nowadays, but it’s still the most ubiquitous social platform so it’s worth paying attention to. Montelupo’s page is great - its has the correct website address, updated hours and contact information, and regular updates with new dishes or products in their market. It’s a reflection of their brand and their engagement with their guests. No notes: 10/10.
I mean, just look at this house-made squid ink tagliatelle.
Bravo!